From Cheerios to Hormel, even the most time-tested American brands have been bulking up their offerings with protein in response to carb-avoidant consumers—and it looks like science backs up the weight-loss trend that has fed a profitable grocery store frenzy in recent years. Nutritional ecologist David Raubenheimer has been studying the eating habits of apes and monkeys and concludes that a high-protein diet could aid weight loss after all.

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